It is a non-government organization working with people, governments and businesses to implement programs for employment and income generation in rural areas.Uravu promotes social entrepreneurship based on value addition of local, natural resources. It’s a vision, search and social practice aimed at social well-being and sustainable development.Uravu implements integrated, end-to-end programs in the bamboo sector, which includes providing skill training in bamboo processing, establishing micro enterprises, marketing, cultivation of bamboo and promotion of eco-tourism.Uravu strives for empowering the marginalized and economically disadvantaged social groups, especially the traditional artisans, women and the Indigenous People.Uravu is located in Thrikkaipetta village in Wayanad district, Kerala state, South India